Photo by David Travis Unless you slept through history classes, you probably realise President Eisenhower was a smart guy. As well as being a two-term President, he was a 5-star World War II general, Supreme Commander of NATO Allied forces in Europe and President of Columbia University – which, regardless of any opinion about his political […]
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LinkedIn Storytelling Tips
Photo by Gades Photography You’re about to read an awesome article about storytelling – and I guarantee it’ll help you market your business and improve your LinkedIn experience. I’m not usually so bold with an opening passage – but I can be now because I’m not pioneering the methods I’m talking about, I’m simply relaying them […]
Continue reading5 Expert Tips for Producing Corporate Video
Businesses of all sizes across all industries are turning to video as a piece of content they can create to promote their products, services, or solutions. Creating a corporate video isn’t a walk in the park; it takes a lot of time and patience to create a perfectly executed corporate video. From figuring out how […]
Continue readingTransitioning from Employee to Freelancer: How to Work on Your Own
Startup freelancer image via Pixabay Working on your own might sound like a simple idea; you take all of your best habits from your time being employed and make them happen in the comfort of your own home, right? Well, as many of the most successful freelancers will tell you – it’s often not quite […]
Continue readingWhat is a Sales Funnel and How Will It Help Your Freelancing Business?
Planning image by rawpixel.com If you’re a freelancer, you’re also a salesperson. You might not think of it that way, but you have to be sales orientated – when you work for yourself, especially when you’re starting out – next to no one will just show up ready to put money in your hand. Now, […]
Continue readingLost and Founder: Rand Fishkin’s Painfully Honest Guide to the Startup World
Many articles, books, and features you’ll come across related to entrepreneurship will glorify certain aspects of the startup world. Things like growth, users, money, venture capital, and typically the more positive or impressive aspects. The kinds of things that make for an eye-catching headline. It makes sense. To someone dreaming of building their own company, […]
Continue readingHow to Create Effective Social Media Marketing Goals
Everyone in business needs to be in the business of social media marketing. No matter your opinion on social media as a whole, it’s impossible to ignore that that’s where customers spend their time. But even now that social media is an integral part of our lives, many businesses still struggle to create social media […]
Continue reading7 Tools for Measuring and Tracking Social Media Growth
Social media is an amazing tool for marketers everywhere, as it’s a great way to engage with and advertise to customers. And it can have great ROI. But the biggest challenge is often proving that ROI to management and being able to show that your efforts are working well. That’s where social media tracking tools […]
Continue reading6 Photography Industry Networking Tips and Hacks
It’s a topic that inspires fear, confusion, and apathy. Networking can feel like a fool’s game at times. Particularly for those starting out, advice about the dos and don’ts can be hard to find. Whilst there’s no hard fast way to get ahead, there are a few tips I would offer on how to increase […]
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