Every photographer and videographer needs to make an online portfolio. Whether they are amateur or professional, it presents more exposure and job opportunities. Think about it – when someone is looking for a service, what is the first thing they do? They do a Google search or check social media. Well, if you’re not online, […]
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Are your kids constantly trying to steal your phone to add stickers and filters to your Instagram stories? Do they love creating beautiful images on Minecraft, or messing around with pens on MS Word? Instead of thinking of this simply as an annoyance, consider that it’s a form of creativity. If nurtured in the right […]
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Marketing a business is one of the most challenging tasks for photographers, especially if they’re new. However, that doesn’t mean you can’t find a way to get more client bookings. Get creative with your unique offerings so you can start filling up your schedule today. Here are a few strategies you can use to get […]
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Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
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So, you’ve purchased your first DSLR camera – maybe something like a Canon Rebel. While the standard kit lens that comes with the camera will serve you well, and be incredibly versatile, you’ll soon want to branch out. Today we’ll be going over the best first lens you could buy, and why you would want […]
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Posing in photography and videography is critical for keeping viewers engaged and showing off clothing or accessories. Video implies motion, so you need to keep your actors dynamic. Whether the camera is moving, the model is moving, or a combination of the two, a modeling video is anything but static. A simple pose isn’t going […]
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When we think of branding, often we visualize a logo, a beautifully integrated website, or unique fonts to help us stand out. However, there is more to branding than what meets the eye. The way we interact with others in our trade and how we carry out an entire experience all has to do with […]
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Contracts are crucial to your work as a professional photographer. They set expectations for everyone involved. Plus, helps pave the way for a mutually beneficial relationship that may result in repeat business for you. However, you must send contracts to your clients in a way that’s convenient for them as possible and doesn’t cause unnecessary […]
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Having amazing photography skills isn’t enough to be a successful photographer these days. You can create a website to show off your work, network with people in your local area, and more. In this article, we’ll cover these methods and more so you can unlock new photography clients, fast! And in the spirit of being […]
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Photographers tend to be creative souls. Unfortunately, innovative individuals sometimes aren’t the most organized when it comes to keeping an office space in shape. Improving office organization applies to everything from decluttering to instituting better business processes. Studies show being more organized boosts stress management and well-being, which in turn leads to better productivity. Getting […]
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