Nowadays, most consumers are constantly bombarded with information and advertising from multiple different channels. While websites and mobile apps offer a look into a brand from a digital perspective, there are also physical touchpoints to consider, from storefronts and billboards to printed flyers and posters, to name a few. Customer loyalty is pivotal in the […]
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In the dynamic digital communication landscape, “Local Content Marketing” takes center stage as a potent avenue for businesses to establish profound bonds with their surrounding communities. This exploration delves into the intricacies of crafting content that resonates with local audiences, reflecting the distinct essence of neighborhoods and the vibrant spirit of communities, like how friends […]
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With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
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Web3, the third iteration of the World Wide Web, is already underway—it’s impacting several industries, including marketing. Strategies that worked well in the past decade might not yield results anymore. Take keyword stuffing and link farming as examples. While these strategies were essential for ranking on SERPs years ago, Google now penalizes site owners who […]
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In the fiercely competitive world of photography and video production, having a sharp artistic sense is only half the battle. The other half? Being a sharp business thinker. Thus, carving out your niche requires a robust social media presence, a strong connection with your clients, and also financial astuteness. This includes mastering the intricacies of […]
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Tech advancements and shifting global workforce dynamics have seen the rise of remote work. Companies are adapting, and to be successful beyond 2023, it’s essential to understand how best to manage remote teams. Video conferencing tools like Zoom or Microsoft Teams help foster real-time connections and reduce miscommunications. Setting clear objectives with deliverables and deadlines […]
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Social media has become an integral part of businesses marketing strategies, making the role of a social media manager more crucial than ever. However, one key aspect businesses and freelancers need to navigate is determining the appropriate rates for freelance social media management services. Today, we will explore freelance social manager rates in 2023. We […]
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Instagram marketing is definitely worth the hype! Deciding to implement a social media marketing strategy can provide outstanding outcomes for your brand and basically bring you fame overnight. You’ll get the chance to expand your online reach and connect with your community in a relatable way. We’re all aware of the undefeated power that Instagram […]
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Being a photographer can be exciting and rewarding at the same time. You’ll get to follow your passion for photography while earning money. This sounds like a win of both worlds and the power of photography for many people. But, running a photography business is a daunting task when you’ve no experience in handling an […]
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With over a billion active users globally, Instagram is one of the most popular social media networks, giving it a strong tool for businesses to reach their target audience. But, in order to get the full benefits of Instagram, businesses must grasp how to successfully use Instagram analytics. Businesses may use Instagram analytics to gain […]
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