From Zero to Hero: 3 Tips To Transform Your Business with Instagram Marketing
Instagram marketing is definitely worth the hype!
Deciding to implement a social media marketing strategy can provide outstanding outcomes for your brand and basically bring you fame overnight. You’ll get the chance to expand your online reach and connect with your community in a relatable way.
We’re all aware of the undefeated power that Instagram holds. Well, all that scrolling pays off for the brand. Their attention-grabbing content is the key to their success.
And speaking of success, is there a shortcut to Instagram popularity for your brand?
You’ll still need to work hard for it to pay off – however, we can offer 3 tips that will help you transform your business and help your numbers skyrocket.
For more on Insta marketing, the importance of this strategy, and the tips to success, read on! Cover photo by Gabrielle Henderson.
Instagram Marketing 101
Before we dig deep into the strategies, some of you might be new to the online community and are wondering what type of marketing strategy this is.
Fear not — we’ve got you covered.
Briefly speaking, Instagram marketing refers to a type of social media strategy that aims at promoting and generating sales for your brand via your Instagram platform. As we’ve already hinted, this strategy helps brands connect with their audience, expand their reach, and significantly increase brand awareness.
So, what’s the deal with Instagram marketing?
It’s simple. Even if you’re not a business, it’s easy to read the numbers.
Just bear in mind that Instagram has over 1 billion users. Each user spends up to an hour on Instagram every day – just scrolling, liking, commenting, sharing, and so on.
This is a massive opportunity for someone trying to showcase their product online. To a business, Instagram is like the Holy Grail of exposure.
Although Instagram will be our main focus, there’s no harm in mentioning other significant ways of social media marketing that are successful as well. There is:
- Influencer marketing
- Paid advertisements/sponsorship
- Social media management
They’re all pretty much self-explanatory.
Top 3 Insta Marketing Tips To Transform Your Business
There’s no point in stalling. Let’s get right to the case and list down the top 3 Instagram marketing tips that will help you transform your business:
- Use Story Highlights
Wondering how to get more views on Instagram? It’s a piece of cake.
The first marketing tip is so simple that it will blow your mind. Basically, if you’re running a business, using Story highlights will be of tremendous help to your customers.
Instagram users LOVE going through highlights (even more than regular posts sometimes).
For instance, if you’ve recently done a Q&A on your account, you should definitely create a highlight that reflects that and add the most frequently asked questions to it. This will save your potential customers the time it would take to reach out to you and wait for a response.
In need of emergency product information? Story Highlights to the Rescue!
- Collaborate With Other Influencers
There’s no denying the fact that we’ve all bought something just because a celebrity has recommended it on their Story, TikTok, Reel, and so on.
That right there is the power of Instagram marketing and your next strategic move.
Collaborating with other influencers that will promote your product and give it a positive review will not only entertain your potential customers and viewers but also increase the chances of them placing an order.
It’s a win-win situation. You’ll boost your sales numbers, and influencers will get a free sample of your product to try out.
- Create an Instagram Shop
Wouldn’t it be ideal if you could place your order directly through Instagram without having to go to the store’s official website? Hold up, that’s possible.
In 2020, Instagram came out with a genius idea that meant integrating a store into their business account so users can go ahead and buy the product directly without opening another window.
Businesses absolutely devoured this feature. It enables them to create catalogs and themes and showcase products that are their favorites. For the users, on the other hand, this means simplicity, efficiency, and aesthetics!
Attention: Refrain From The Following Temptations
Getting into the whole Instagram marketing world is definitely an experience on its own – however, it’s crucial that you stay within the recommended limits and that you don’t overuse the platform.
Therefore, here is a list of 3 things you should refrain from:
- Creating Content “Just Because”
You need to remember that you’re not a regular Instagram user and that each post, story, Reel, or highlight carries a certain meaning. It’s simple – refrain from creating content just for the purpose of creating content and piling up posts.
It’s not about quantity but the quality of the content you put forward.
- Ignoring Customers in DMs
It’s not uncommon to hear that a brand has never responded to your inquiry about the price or basically anything that interests you. If your job is selling products via Instagram, there’s no point in ignoring the customers in your DMs.
Each of these users that sent you a message are potential customer, and they can very easily turn from intrigued to not interested. And once they start spreading the word, it’s over for the brand.
- Forgetting Your Business’ Voice
Unless you’re merging with another business or there’s a major change happening in the structure of your business, you shouldn’t forget the voice of your brand.
It’s important to stick to one narrative when it comes to responding to queries, posting, and even promoting your newest product. After all, it’s your beginning story that draws most of your audience to click the follow button.
Summing Up
Well, that’s a wrap, folks. It’s final – Instagram marketing is definitely worth the hype. This social media marketing strategy brings many advantages to the brand and its online performance.
In order to become more fruitful in their online game, businesses should use story highlights, collaborate with other influencers, and rely on Instagram shop.
Once you’re in the game and thriving, it’s important to stick to meaningful content, respond to all your customers, and remember your brand’s authentic voice.
