Have a photographer on your holiday shopping list? At a loss as to what to get them? Afraid you are going to have to spend thousands of dollars just on one gift? Don’t fret! While many people think shopping for their photographer family member or friend feels like a huge obstacle there are plenty of […]
Continue reading10 eCommerce Marketing Strategies for Black Friday/Cyber Monday
The biggest shopping season is upon us – Black Friday and Cyber Monday! Both of these holiday sales are well-known to bring in high traffic and sales to eCommerce sites. This year, it is projected to be one of the most profitable shopping events for eCommerce stores, as many individuals are choosing to skip the […]
Continue readingHow to Use User-Generated Content (UGC) on Social Media
Social media experts have often quoted the 80/20 rule – a rule that states that only 20% of your posts should directly promote your business. While the 80/20 rule is less of a rule and more of a guideline, it really begs the question of where the other 80% of the content is going to […]
Continue reading7 Best Colorful Lighting Equipment for Music Videos
You don’t necessarily need a ton of lights to get a professional cinematic feel to your music videos. With the right set of lights, creative thought, and a few techniques you can accomplish more than you think. The right set of lights will help you establish the mood and tone of your music videos to […]
Continue readingThe Erik Chistov Interview
After becoming a marine technologist, Erik Chistov (@erychist) decided to pick up a camera and start exploring. Ever since then, it’s been about seeing the world from a different perspective, in a new light. Erik’s in his living room at home in Iceland and I’m at my home desk in Boston, MA. Speaking with him […]
Continue readingMost Useful Social Media KPIs to Track Infographic
As more and more users join social networks, the need to build a strong social media marketing strategy grows. But how can you best measure your success? KPIs, short for Key Performance Indicators. These are the metrics startups and large companies alike use to track their growth. Whether it is sales, revenue, traffic, clicks. All […]
Continue readingEverbloom Mobile Video Editing App Launches
Video editing, videography, filmmaking, cinematography – whatever you want to call it. We all know it’s been growing an growing, and now that everyone has a smart phone, it’s hard not to try your hand at making your very own cool videos. Everbloom, a new video editing app for creating professional videos on your mobile […]
Continue reading15+ FREE Black Friday Promotional Marketing Templates
So, you are ready to start promoting your Black Friday Specials? You see the promo that other companies are running each year – people love the excitement of new sales. You can add this excitement to your own products, too. The best part is – there is a digital template already out there that can […]
Continue readingBoris FX Optics Review | Filters Plugin for Photoshop and Lightroom
Boris FX is the maker of many powerful creative tools used by professional editors. You may be familiar with Sapphire or Mocha Pro, but today we’re doing a deep dive into Optics, a Photoshop and Lightroom tool used for lighting effects and color grades, and more. It also comes as a standalone program. Boris FX […]
Continue reading5 Lighting Set-Up Ideas for a Music Video
Lighting is one of the most important factors for shooting a great video. When it comes to music videos lighting does more than just evenly light talent. It is used to set the mood, tone, and even tell the story of the song through visual effects. Music video lighting allows you to get more creative […]
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