If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
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Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
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10 Lucrative Freelance Ideas for Video Creators
Video creation is a popular field of work for freelancers today and covers a wide range of opportunities. In prior decades, the cost to produce a single video meant this career was out of reach for many budding filmmakers. Today, advancements in camera hardware and editing software have made it much more affordable for anyone […]
Continue readingHow Email Marketing Can Save Your Photography Business
Successful photographers know the only way to stay in business is by keeping in touch with people. One of the most effective ways to achieve this is through email marketing. Email marketing is a highly-valuable tool for photographers because they can essentially use it to promote their work. This communication method works because it gives […]
Continue reading5 Photography Companies Working on Crypto Projects
The development of the photography NFT marketplace has altered how we see photography and the management of photos as an art form. Physical photos were popular a few years ago. Your hardcopy pictures are free to be photographed and used however you choose, but you still own the image. Picture possession has become more contentious […]
Continue readingWhat All Professional Photographers Need to Do as Their Own Boss
Living the dream of running your own photography business is rewarding. However, the business end of things can bog any good entrepreneur down. Professional photographers might not even know where to start with bookkeeping, marketing and figuring out factors such as insurance. What Do I Need to Start My Own Photography Business? The United States […]
Continue reading5 Ways Influencer Marketing Can Enhance Customer Relationships
Customer relations are directly tied to your business’s financial well-being. Thus, some brands choose a long way — building their reputation first. They use inbound marketing and high-quality support. However, choosing the right tool could be not that simple because some of them cost hundreds of dollars. Speaking of, compare Intercom vs Drift, for that […]
Continue readingHow to Save a TikTok to Your Camera Roll
Sometimes you don’t want to post a TikTok video immediately after recording it or simply desire access to it for further modifications in the future. Knowing how to do this correctly is just as important as knowing how to go live on TikTok. This is where the option to save it to your mobile device’s […]
Continue reading3 Ways the Gig Economy Has Changed the Workforce Forever
More workers than ever are tapping into the financial power of having a side gig. Some are doing so with the goal of eventually quitting their full-time job. The gig economy is supported in part by dozens of online platforms that connect those who want to hire gig workers with people who want to control […]
Continue readingHow to Choose Your Brand Colors
Whether it’s the golden arches of McDonald’s, the strong orange of Home Depot, or the clean white of Apple, brand colors really matter. They evoke emotions in the people who see them, and the colors become associated with certain feelings or actions. That is why it’s so important to select brand colors that fit the […]
Continue reading10 Landing Page Builders That Will Save You Time
With the rise in digital marketing, promoting your skills and services online has become an important practice—whether you’re a freelancer or a small business owner. This can mean creating a solid resume, portfolio, or landing page for videographers and photographers to market and showcase your top skills. An efficient landing page can help you grow […]
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