Golden hour (just after sunrise or before sunset). Golden hour photography is great for taking landscape images.Blue hour (just before sunrise or after sunset). This period is perfect for catching sci-fi-like dreamy images.Night photography (when it’s pitch black) to capture stars, light trails, or cityscapes. (Image source)A quick note to say your long-exposure photography doesn’t […]
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One of the staples projects for videographers is filming interviews. Most of us have had to shoot and light interviews at some point in our career and many times when you’re just starting out you won’t have a team to help with the lighting.Depending on the scenario there are a few basic setups that will […]
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Photo Source: Unsplash Images used in marketing play a critical role. Whether you’re photographing sunglasses for a small business or an established brand, capturing the essence of the product is vital for attracting customers. As a matter of fact, a Forbes report highlights that content with good images can garner 94% more views than those without. […]
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Buying new camera equipment can be thrilling, but also hugely expensive. The latest DSLR bodies, lenses, flashes and other photography gear often launch with eye-watering price tags. It’s enough to give any hobbyist or professional photographer pause. But do you always have to buy brand new kit or is pre-owned gear a smart alternative? In today’s […]
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In photography, we work with light, color, lines, and shapes. We decompose the scene into basic elements and then recompose it using the best features of each element and adding our personal touch made of feelings, opinions, and experiences. The result is a visual story in which each element has something to say. A photograph […]
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Lighting may be something you overlook and take for granted. However, as you’ll soon see, it can drastically affect productivity, safety and overall outcomes. Let’s look at how lighting affects five specific sectors. Then, we’ll address why adequate lighting is essential for all industries. Did you know that lighting played such a big impact in […]
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From growing up in rural Ohio, watching VH1 and MTV before catching the bus, to living in Florida and working as a full time filmmaker, Kyle Loftus has had quite the journey to say the least. Today, I had the opportunity to sit down and pick apart expert filmmaker, Kyle Loftus’ brain, and peel back […]
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You don’t necessarily need a ton of lights to get a professional cinematic feel to your music videos. With the right set of lights, creative thought, and a few techniques you can accomplish more than you think. The right set of lights will help you establish the mood and tone of your music videos to […]
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Lighting is one of the most important factors for shooting a great video. When it comes to music videos lighting does more than just evenly light talent. It is used to set the mood, tone, and even tell the story of the song through visual effects. Music video lighting allows you to get more creative […]
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Lighting has been important since the beginning of motion pictures. Back in the day when people were recording on film, light exposure meant the difference of having a usable image or a completely black frame. A century later cameras are able to get an image from almost any lighting condition. Now it’s less about just […]
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