Video marketing is a powerful tool when used correctly. About 90 percent of consumers indicate video helps them make a buying decision, and 64 percent state a view makes them more likely to purchase the product or service. What creates a successful video marketing campaign versus a lackluster campaign? You may not have a large […]
Continue readingTutorials
Learn how to take photos, edit, develop, and grow your creative business on the FilterGrade Blog. We share tutorials for Photoshop, Lightroom, Capture One Pro, Luminar, filmmaking, photography, business, film and analog photography, and more. See video tutorials on Youtube.
5 Quick Tips for Better Mobile Videos
Making a video is easier than ever before, we don’t need a huge bag for all the cameras, lenses, and other equipment anymore. All we need to get started is take our smartphone out of the pocket and start shooting. You get everything right: lighting, white balance, exposure… but why do you still feel like […]
Continue readingHow to Attract New Customers with Short Video Ads
Cover photo by rawpixel.com Do you want more customers and better conversion rates? Of course you do. So, the real question is – how can you make sure that the marketing you’re doing delivers this goal? Well, given the enormous difference it makes to the year-on-year turnover of the companies who use it – video […]
Continue reading8 Amazing Tutorials for Animating Text in After Effects
Whether you’re a seasoned After Effects veteran looking for some new ideas – or a beginner who’s just starting out, tutorials are a great way to see how other or more experienced users are working with the software. Here, we’ve put together 8 fantastic tutorials from experienced After Effects users – and there’s something for […]
Continue readingSaving Money on Tech When You’re Freelancing
Cover Photo by Artem Bali There are a lot of things that are taken for granted when you’re an employee. You sit down at your desk and you’ve got an email address, a phone, a workstation – and so on. When you make the switch to freelancing, it becomes painfully obvious that this kind of […]
Continue reading4 Great Tips for WAY Better Travel Videos
How do you make a great travel film? Is it the epic panoramic views or the interesting footage you can’t see back home? We partnered with Tajreen&Co to produce a new video on creating better travel films. Find out how to improve your travel videos with better shots, higher quality audio, and more. Watch Four Tips […]
Continue readingKiller Mistakes to Avoid When Freelancing
Freelancers can be a proud bunch – I should know, I am one; and often, I won’t even tell my life partner if I screw something up or end up kicking myself for losing a client. When the buck stops with you, it can difficult to hold your hands up and say you got it […]
Continue reading9 Simple Steps to Professional Image Editing in Adobe Photoshop
Is image editing in Photoshop a difficult skill to master? Well, it seems that way from the outside looking in. But when you break it down, the image editing process is actually super logical. In this blog I’ll explain the techniques and processes I use to create complex photo manipulations, professional retouching and detailed compositions. […]
Continue readingHow to Avoid Procrastination When You’re Freelancing
Photo by BRUNO CERVERA Do you procrastinate? Do you get frustrated by your inability to just get things done? Have you ever sat down and worked out how much you’d earn if you didn’t procrastinate?! If the answer to any of those questions is yes, you’re very definitely not alone. In fact, studies suggest you could […]
Continue readingHow to Use LinkedIn When You’re Freelancing
Photo by rawpixel Is LinkedIn working for you as a freelancer? I mean, sure – you’ve got a profile and you’ve filled out some info – but are you really using it to find the best opportunities – or is it sitting there idle, like profiles belonging to millions of other freelancers? The good news is, […]
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