Running a business to business (B2B) model company requires some specific considerations. You have to think about the types of companies you plan to reach and the best way of doing so. Software helps simplify things, such as keeping track of your top clients or streamlining inventory, logistics and payroll. In a recent survey, around […]
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Adding moving elements to web design isn’t really anything new, but more designers are turning to animation to grab user attention in a crowded marketplace. Although motion graphics are most often seen in portfolio websites, they also work well for business to business (B2B) web designs. About 90% of B2B management feels customer experience (CX) […]
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You only have to scroll through your newsfeeds for a few seconds for a reminder that everyone’s hungry for video on social media. If you’re looking to get in on the act – whether you’re shooting for Instagram and Snapchat stories – or looking to create cornerstone content for your brand pages on Facebook and […]
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What would you say if I told you that a few tweaks to the copy that you’ve got on your website could massively increase the conversions you see from the page? Well, as a copywriter, I’m delighted to hear that virtually all businesses with an online presence usually say something like ‘Where do I sign?!’ […]
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Building a successful company of any kind is difficult, even more so if you’re breaking into the B2B sector. A strong brand is what separates the sharks from the fish in a vast sea of competition. Anyone can provide excellent service or even a quality product, but the complete package — a well-crafted experience — […]
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The concepts of business productivity and competitiveness are many-headed beasts with lots of moving parts. Among those moving parts, the one that’s non-negotiable these days is the availability and mobility of operational data. In B2B environments, operational data includes things like the rate of throughput for critical product lines, customer insights about the most frequently […]
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Even though B2B marketing involves a number of traditional tactics, in today’s competitive marketplace, you must use a mix of what you know works and what might work. Staying ahead of the competition in a global marketplace isn’t easy, but any business can succeed with the right mindset and some of the best marketing tips […]
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Some of the biggest ecommerce and online retailers in the business are so successful because of how much they offer their customers in regards to the user experience. A lot of it has to do with the way we shop. In today’s landscape, people aren’t shopping during conventional times or even situations. Many people will […]
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Content marketing was originally meant for building relationships with already existing customers, however, all of that changed in recent years. You’ve probably heard this phrase before: Content is KING. Bill Gates said that in 1996 (he might’ve been onto something). Marketers like to fiddle with things to see what works and what doesn’t, and when […]
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Want to hear a statistic that’ll impress any marketer or business owner? Brands that use video marketing grow their year-on-year revenue 49% faster than brands that don’t. Now do you want to hear a frightening statistic? Video viewers will begin clicking away from your video within 5 seconds if they lose interest – or believe […]
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