Competitive markets impede advertising efforts. Regardless of your business niche, you’re bound to come across other brands that offer the same products and services. It’s harder to stand out since customers have more options nowadays. Instead of wasting resources on aggressive ads that yield no results, consider co-branding and running cross-promotions. They’ll help expand your […]
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Nothing can be more fulfilling than acquiring and winning new customers for your business. However, the real challenge is in retaining and keeping these customers for good. So how do you go about ensuring customer retention for your business? This page shares with you some practical tips for building customer loyalty. Read on to learn […]
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Even top photographers must manage their client base if they want to run a profitable venture. Customer relationship management (CRM) reduces your workload while ensuring customers still feel valued. CRMs for photographers are almost limitless, but the best ones include ways to streamline photography follow-up work, keep the lines of communication open with clients and […]
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Instagram marketing is definitely worth the hype! Deciding to implement a social media marketing strategy can provide outstanding outcomes for your brand and basically bring you fame overnight. You’ll get the chance to expand your online reach and connect with your community in a relatable way. We’re all aware of the undefeated power that Instagram […]
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Are you the person always snapping photos at every family event? Perhaps you enjoy long walks in nature, utilizing your macro lens to capture the intricate details of a butterfly? Whatever images you prefer to capture, if you love your photographic hobby, you might want to make it a business venture. Here is how to […]
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Creating a strong brand is essential for success in today’s highly competitive business world. A brand is more than just a logo or a tagline – it’s the personality and identity of your business. It’s how your customers perceive you, and it can significantly impact your bottom line. One of the most powerful tools for […]
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As a freelancer, what can you see if you look around your market? Most likely, there are hundreds or even thousands of other freelancers offering similar products and services. It makes the competition fierce and intense. How can you outperform your competitors and make your freelancing business stand out from the rest? Have you ever […]
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Photographers and their clients once had to shoot images on film, develop the photos and wait to see if the shot turned out. The digital revolution changed all that, introducing DSLR cameras and the ability to review a shot as you take it. Photographers can see instantly if the lighting and other elements were the […]
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Running a successful videography business not only requires creative talent and technical skills but also effective financial management. One crucial aspect of managing your finances is setting up a proper invoicing system. In this article, we will discuss essential tips on how to manage your finances and establish an efficient invoicing process for your videography […]
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We’ve come a long way since Kodak’s disposable cameras. Although old-school gear like photographic film is making a comeback, the photography industry as a whole is constantly transforming. Serious photographers are apt to believe their expert skills are what produce outstanding photos. However, while creativity and a keen eye for detail are crucial, young photographers […]
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