Vlogger image by rawpixel.com A staggering 81% of businesses claim to be using video as part of their 2018/2019 marketing plans – a figure that’s rocketed from 63% just 12 months ago. There’s no doubt about it; video is powerful – but a host of studies suggest that B2B companies are slower at adding video […]
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Adobe Introduces Project Rush, a New Cross-Platform Video Editor
Last week Adobe introduced a new, cross-platform video editor called Project Rush. Project Rush aims to ‘make creating and sharing online content easier than ever’, from Erin Norton of Adobe. After working with many online video creators over the past few years, Adobe saw the need for a more centralized tool that people could use […]
Continue reading10 Great Blogs About Freelancing and Business for Freelancers
Running a freelance business is hard. Starting out, things like accounting, invoicing, customer support management, and other administrative tasks can seem pretty daunting. At least they did for me. However; after taking the time to read up on the business side of freelancing, it got a little easier. The good news is, there is an […]
Continue reading21 Useful Free Fonts for Photographers
Photography is not always just about the photo. Whether it’s for promotional purposes, or for a shareable social media post, you may want to put text over your image while editing. You can’t just use any font with your photos; you will need to find something that fits with the style and feel of your […]
Continue readingHow to Create Effective Social Media Marketing Goals
Everyone in business needs to be in the business of social media marketing. No matter your opinion on social media as a whole, it’s impossible to ignore that that’s where customers spend their time. But even now that social media is an integral part of our lives, many businesses still struggle to create social media […]
Continue reading7 Tools for Measuring and Tracking Social Media Growth
Social media is an amazing tool for marketers everywhere, as it’s a great way to engage with and advertise to customers. And it can have great ROI. But the biggest challenge is often proving that ROI to management and being able to show that your efforts are working well. That’s where social media tracking tools […]
Continue reading6 Photography Industry Networking Tips and Hacks
It’s a topic that inspires fear, confusion, and apathy. Networking can feel like a fool’s game at times. Particularly for those starting out, advice about the dos and don’ts can be hard to find. Whilst there’s no hard fast way to get ahead, there are a few tips I would offer on how to increase […]
Continue reading4 Local Marketing Strategies for Photographers
Being a photographer can be great. You are making a career out of your passion and your talent, and you get access to some awesome places. However, no one said it would be easy starting out. Chances are, you are starting out on a local level in your town of residence, and you need to […]
Continue reading14 Great Sites to Learn Video Editing
Video editing can be very challenging to learn. There are a lot of programs that you can use in your workflow and they are constantly updating along with cameras and other equipment used for production/post-production. Once you get a good baseline in the programs you need to use, you can build on your knowledge and […]
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