With its fast-growing user base that craves brand communication in-app, Instagram has become a goldmine for ecommerce businesses that want to market products and drive sales. Learn how to use Instagram marketing for ecommerce and bring your business to the next level. Cover photo by Laura Chouette. As a highly visual platform, Instagram has always […]
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Elevating E-commerce: Innovations Reshaping the Online Purchase Experience
AI (artificial intelligence), AR (augmented reality), VR (virtual reality), what else? Most likely, you’ve been bombarded with these and other eCommerce technology trends if you’ve done some serious research on the Internet. They will also show up in this article, but they are not the only innovations in digital commerce we’ll cover. Today, 63% of […]
Continue reading8 Best Practices of Instagram Holiday Marketing
With the festive season approaching, it’s time to learn more about Instagram holiday marketing and draw inspiration from eight best practices. Cover photo by Callum Blacoe. For most ecommerce companies, the holiday season is one of the most productive as your customers begin their holiday shopping before December and you have enough time to acquire […]
Continue readingNew Versus Used: Is New Equipment Always Better?
Buying new camera equipment can be thrilling, but also hugely expensive. The latest DSLR bodies, lenses, flashes and other photography gear often launch with eye-watering price tags. It’s enough to give any hobbyist or professional photographer pause. But do you always have to buy brand new kit or is pre-owned gear a smart alternative? In […]
Continue readingShould You Just Spend the Money?
Throughout my adult life thus far, I haven’t exactly been rolling in money. I’ve had enough money to buy the things I need and most of the things that I want, but I am money-conscious enough to know that I shouldn’t always buy the things that I want. I want to keep money around for […]
Continue readingHow To Shoot Lifestyle Product Images That Sell
Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
Continue readingWhat Is Immersive Media?
Today’s business owners and marketers must find effective ways to engage with their target audiences. Many of them increasingly choose immersive media to achieve that goal. Let’s take a closer look at what that entails. Cover photo by Katya Ross. How Does Immersive Media Help Companies and Brands? Immersive media is a broad category consisting […]
Continue readingHow Product Images Influence Seasonal Shopping
Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
Continue readingPromoting Your Products With Online Marketing Templates
Digital marketing has taken the business world by storm. If you want to keep up with the competition, you’ll need to find better ways of promoting your products online in a sleek, attractive way to grab the attention of your customers. Did you know that in 2020, 92% of marketers say video is an important […]
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