Throughout my adult life thus far, I haven’t exactly been rolling in money. I’ve had enough money to buy the things I need and most of the things that I want, but I am money-conscious enough to know that I shouldn’t always buy the things that I want. I want to keep money around for […]
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Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
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Today’s business owners and marketers must find effective ways to engage with their target audiences. Many of them increasingly choose immersive media to achieve that goal. Let’s take a closer look at what that entails. Cover photo by Katya Ross. How Does Immersive Media Help Companies and Brands? Immersive media is a broad category consisting […]
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Images create a powerful connection with consumers. Santa’s rosy cheeks bring back memories of holidays past. Colors connect us to various events, such as red and green for Christmas, brown and orange for Thanksgiving or pastels for Easter. Companies have a chance to influence seasonal shopping through their use of images. McKinsey recently surveyed 2,095 […]
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Digital marketing has taken the business world by storm. If you want to keep up with the competition, you’ll need to find better ways of promoting your products online in a sleek, attractive way to grab the attention of your customers. Did you know that in 2020, 92% of marketers say video is an important […]
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