Product Photography Tips and Tricks for Sunglasses
Photo Source: Unsplash
Images used in marketing play a critical role. Whether you’re photographing sunglasses for a small business or an established brand, capturing the essence of the product is vital for attracting customers. As a matter of fact, a Forbes report highlights that content with good images can garner 94% more views than those without. Moreover, a VisualGPS survey found that Gen Z and Millennials are twice as likely to make a purchase based on online imagery than Gen X or Baby Boomers.
Having said that, let’s delve into specific tips and tricks tailored for photographing sunglasses to help create images for a successful product campaign.
Tips and tricks for captivating images of sunglasses
Understanding backlighting
Backlighting can add a touch of drama and elegance to images of sunglasses. It helps emphasize the contours and details of the frames, creating a dynamic and visually appealing photo. To make the most out of backlighting, position the light source strategically. For example, if you place your light source behind the sunglasses, it creates a subtle glow around the edges.
We also recommend sticking to natural light for a warm, authentic feel. But if you’re using artificial light, consider diffusing it to avoid harsh shadows. Additionally, you can introduce reflective surfaces like mirrors or shiny backdrops. These surfaces bounce light back onto the sunglasses, highlighting details and creating mesmerizing reflections.
Contextualize with lifestyle settings
Sunglasses are not just accessories; they’re lifestyle enhancers. Contextualizing is a trick often used in perfume ads. Since you can’t smell the product based on an image, perfume ads incorporate lifestyle elements to help customers envision themselves using the product. You can employ a similar tactic for luxury eyewear, such as Fendi sunglasses.
To make your images more compelling, choose a backdrop or setting that aligns with the brand and lifestyle the sunglasses represent. If you’re photographing sleek Fendi Butterfly sunglasses or the Fendi Shadow frames, you can evoke an opulent feel by photographing them next to jewelry or a pair of shoes.
Composition to showcase style and detail
Composition refers to the way you position the elements within the shot to tell a story or convey a message. A well-composed photograph is essential for effectively showcasing sunglasses. For classic sunglasses styles like Ray-Ban Aviators, try to embrace symmetry. This is best achieved with a camera tripod, as we covered in a previous FilterGrade article. This draws attention to the design and overall aesthetic of the frames. You can also zoom in to capture close-ups of the sunglasses. This approach accentuates the intricate details, textures, and branding to give customers an up-close look at the craftsmanship of the product.
Enhancing with Adobe Lightroom Presets
Post-processing is where you can refine and enhance photos of your sunglasses. Adobe Lightroom offers powerful tools to spruce up your images, but using it can be overwhelming, especially for beginners. On the FilterGrade website, we have thousands of Lightroom presets that take the guesswork out of editing. Our presets can also streamline your post-processing routine and ensure that your photos have a consistent look to build a cohesive visual brand identity.
Mastering product photography for sunglasses requires a thoughtful combination of lighting techniques, composition skills, storytelling, and post-processing finesse, specifically with Adobe Creative Cloud tools. As you implement these four tips and tricks into your photography workflow, you’ll elevate your images, leaving a lasting impression on potential customers and establishing a visual presence for your client in the competitive eyewear market.
