The risk to our personal data has increased exponentially over the last few years, and all businesses are at risk, including those in the creative sector. Photographers may feel as though they’re immune to the risks because they’re not handling sensitive information or documents as part of their job, but that’s not the case. In […]
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Design Tricks for Creating More Clickable Email CTA Buttons
If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
Continue readingWhat All Professional Photographers Need to Do as Their Own Boss
Living the dream of running your own photography business is rewarding. However, the business end of things can bog any good entrepreneur down. Professional photographers might not even know where to start with bookkeeping, marketing and figuring out factors such as insurance. What Do I Need to Start My Own Photography Business? The United States […]
Continue reading10 Landing Page Builders That Will Save You Time
With the rise in digital marketing, promoting your skills and services online has become an important practice—whether you’re a freelancer or a small business owner. This can mean creating a solid resume, portfolio, or landing page for videographers and photographers to market and showcase your top skills. An efficient landing page can help you grow […]
Continue readingWhy Now Is the Perfect Time to Become a Professional Photographer
Are you thinking of becoming a professional photographer? Maybe the thought of starting this new career path scares and excites you simultaneously. Yet, that’s a good thing because you can invest all of that energy into creating a successful business. Even though photography is a competitive field to break into — there are various reasons […]
Continue readingHow To Properly Send Contracts to Your Photography Clientele
Contracts are crucial to your work as a professional photographer. They set expectations for everyone involved. Plus, helps pave the way for a mutually beneficial relationship that may result in repeat business for you. However, you must send contracts to your clients in a way that’s convenient for them as possible and doesn’t cause unnecessary […]
Continue readingHow to Use Stock Photos Without Facing Legal Consequences
Stock photographs are a common asset that many professionals utilize to fill the visual gap in their marketing material. And why shouldn’t they be? Stock photographs are a readily available collection of images in limitless categories, enabling the marketers to use them for virtually any platform. They are also high-quality with enhanced focus on the […]
Continue readingWordPress for Photographers: How to Launch Your Portfolio
Alongside services like SquareSpace, Wix, and more, WordPress is a fantastic website creation platform. When it comes to your photography business, WordPress makes a great option for launching your portfolio. It’s easy to use and you can create a gorgeous online gallery to show off your work. WordPress has a great reputation for its flexibility, […]
Continue readingBest Portrait Lenses for Full-Frame Canon Cameras
Portrait photography is a favored genre among many photographers. It can be the main focus of income in your photography business or a supplement income during the offseason. Taking stunning portraits, require an understanding of manipulating light, complementary poses, and a bit of creative insight. Aside from mastering the techniques, your lens is essential. For […]
Continue readingHow to Write a Compelling Photography Proposal that Lands Clients
Who knew running a photography business would need you to be more than just a good photographer? With the rise of digital photography, it’s safe to say that the photography industry has become fiercely competitive. Suddenly, everyone is a photographer and you have to go the extra mile to stand out in a crowded market. […]
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