augmented reality Archives

Augmenting Reality With Code: How Programmers Are Shaping the Future of AR

From Pokémon Go to virtual meetings and classroom lectures, Augmented Reality (AR) has become an integral part of our lives. AR is transforming how we interact in digital spaces, and its scope goes beyond what was imaginable a decade ago. Being a technology that overlays digital content and information on the physical world, AR is […]

Apple Reality Pro VR Headset Set to Launch this Year

The push for AR and VR devices continues with more information coming out about recent innovations that are coming soon from Apple. According to multiple reports, including one from Bloomberg and another from MacWorld, Apple is working on a mixed reality headset that will be able to switch between AR and VR. Fast Facts about […]

How Fashion Brands Can Leverage Virtual Spaces for Marketing

Fashion and video games. It’s not an association that you’re likely to make. But more than ever, that sentiment is changing. In many popular video games, fashion is intrinsically linked to the game’s success. This article will present a new way for fashion brands to attract customers and fans. Virtual spaces are a powerful and […]

What Is Immersive Media?

Today’s business owners and marketers must find effective ways to engage with their target audiences. Many of them increasingly choose immersive media to achieve that goal. Let’s take a closer look at what that entails. Cover photo by Katya Ross. How Does Immersive Media Help Companies and Brands? Immersive media is a broad category consisting […]

Apple Launches First 3D View Maps Using AR for iOS 15

Today Apple introduced the first ever 3D maps to the Apple Maps app for iOS 15. Their press release shares ‘Maps users in London, Los Angeles, New York City, and San Francisco can experience a three-dimensional city view with rich detail, enhanced navigation, immersive walking directions, and more’. – London, LA, NYC, and San Francisco […]

Apple’s New Object Capture Makes 3D Modeling for AR Easy

There was a lot to love from Apple’s WWDC (World Wide Developer Conference) event, but one new tool, in particular, caught our eye as a photo and video site. This is the new Object Capture technology available for Mac. What it does is let creators build a 3D image for augmented reality based on a […]

Here’s What You Can Expect from Photokina 2018

Don't Miss Out on Photokina 2018 - FilterGrade

Photokina is one of the largest trade shows for the photography and imaging industry in the world and brings together over 175,000 visitors from 130+ countries to feature some of the most innovative technology and gear that consumers have ever seen. Over the past 50 years Photokina has been evolving from a small tech fair […]