If you’re a regular reader of FilterGrade, you already know how email marketing can save your photography business. It allows you to build relationships with clients, promote your work, and communicate your visual art to a broader audience. And among the tips on how you can use email marketing effectively, there always comes the one […]
Continue readingcta
6 Industrial Landing Pages to Inspire Your Next Design
As an industrial business, the needs of your target audience are quite different than the needs of customers of e-commerce stores or other types of companies. Your landing page has to meet the specific wishes of your clients. If you try to throw up a page without an eye toward who you’ve created it for, […]
Continue readingYour Business Needs a Simple Landing Page And Here’s Why
Landing pages direct traffic to a spot that meets the specific needs of a segmented audience. They are meant to engage the site visitor and keep them interested in your offer long enough to put the right information in their hands. Landing pages don’t have to be complex, but there are some specific reasons you […]
Continue readingEight Ways to Increase Conversions on Your Industrial B2B Website
Site visitors are only beneficial if they convert into leads. However, figuring out how best to reach your industrial business-to-business (B2B) customers isn’t always an easy process. There are so many moving parts you have to consider, and even a minor mistake can affect your conversion rate. In a 2019 review of more than 70 […]
Continue reading5 Ways to Improve Your Email Marketing Conversions
It’s difficult to pinpoint a time when email has been the height of tech fashion. It was probably in the mid-to-late-2000s – before Apple came along and managed to pry the BlackBerrys out of peoples’ hands. Since then, we’ve seen social media, video, memes, and the general idea of ‘viral’ content explode. If you want […]
Continue readingWhy Are Interactive Landing Pages Boosting CX?
Most businesses understand the need for a strong landing page. It shows visitors what action you’d like them to take and shares the most important information aimed at a specific audience’s needs. However, interactive landing pages are a little different in the way they engage users. Passive content converts only 36 percent of the time, […]
Continue reading10 Traits of Successful Video Marketing Campaigns
Video marketing is a powerful tool when used correctly. About 90 percent of consumers indicate video helps them make a buying decision, and 64 percent state a view makes them more likely to purchase the product or service. What creates a successful video marketing campaign versus a lackluster campaign? You may not have a large […]
Continue reading