One of the staples projects for videographers is filming interviews. Most of us have had to shoot and light interviews at some point in our career and many times when you’re just starting out you won’t have a team to help with the lighting.Depending on the scenario there are a few basic setups that will […]
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How To Shoot Lifestyle Product Images That Sell
Product photography is about more than just accurately displaying what an item looks like. The most effective product images tell a compelling lifestyle story that connects with customers on a deeper, more emotional level. When done right, lifestyle photography inspires consumers to imagine themselves using the product, aligning with their aspirations and identity. This elicits […]
Continue reading10 Product Photography Ideas for Your Online Store to Help Sell More
When shopping online a consumer’s impression of your business and its products is primarily based on product photographs.Lazy, unprofessional product photography can put consumers off and drive them away from your site. On the other hand, engaging, high-quality images can draw users in and encourage them to buy.With that in mind, let’s go through some […]
Continue readingHow to Run Your First Professional Photoshoot
Your stomach churns and you worry that your first professional photoshoot won’t go the way you’ve planned. Did you think of every contingency? Do you have all the props you need? Will all your hard work and planning pay off? According to the United States Bureau of Labor Statistics, there are around 41,600 professional photographers […]
Continue readingWhy Basic Photography Concepts Apply to All Businesses
Why is photography important for business? Professional photographs add quality to your website, advertising and even in-store promotions. Without basic photography concepts, you risk looking like an amateur at best. It doesn’t matter what industry you’re in or how large your brand, as even small firms benefit from better images. The United States Small Business […]
Continue readingTop 5 Pieces Of Hardware To Help Commercial Videographers Do Their Job
As a videographer, creating commercial videos that make an impact is all about getting the foundation right — this means your hardware needs to be up to industry standard. In this article, we explore five must-have bits of kit that enable you to do your job to the best of your ability: Professional camera: to […]
Continue reading10 of the BEST Lights for Commercial Videography
Lighting is one of the most crucial aspects of videography. Without the proper lights, your footage can appear dark, overblown, or plain & flat. Aside from needing to properly illuminate a scene, special effects, setting the mood, and drawing the viewer in all rely on the lighting you use. Not all lights are the same […]
Continue reading10 Things to Know Before Renting Studio Space for a Video Project
Video productions of any size require a lot of time and money. One major element that can throw off your schedule and bring you way over budget is the space you use. Renting a video studio comes with a lot of advantages if you know the process and what to look for. That’s why we […]
Continue readingLighting’s Impact on All Industries
Lighting may be something you overlook and take for granted. However, as you’ll soon see, it can drastically affect productivity, safety and overall outcomes. Let’s look at how lighting affects five specific sectors. Then, we’ll address why adequate lighting is essential for all industries. Did you know that lighting played such a big impact in […]
Continue readingThe Basics of Blender 2.9 Tutorial
Blender is an awesome 3D modeling tool, and the best part is that it’s free. In this video, we’re going to cover the basics of Blender, including how to set up a project, add elements to it, and ultimately render your 3D art.To start, go to the Blender website, download Blender, and install it on […]
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