Web3, the third iteration of the World Wide Web, is already underway—it’s impacting several industries, including marketing. Strategies that worked well in the past decade might not yield results anymore. Take keyword stuffing and link farming as examples. While these strategies were essential for ranking on SERPs years ago, Google now penalizes site owners who […]
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DEI Photographers Are Shaping Inclusive Perspectives in the Industry
Diversity, equity and inclusion (DEI) photographers have a specific purpose behind their images. They pay attention to things that might offend segments of the population or recognize areas where companies aren’t being inclusive. With more awareness of inclusion involving businesses, it pays to work or consult with someone trained in DEI perspectives. DEI photographers also […]
Continue reading5 Ways AI is Transforming the Finance Industry
The finance industry is undergoing a radical transformation thanks to the advent of Artificial Intelligence (AI). With AI becoming more and more powerful, it’s changing how we manage our money and investments. According to PwC, AI-driven technologies could add up to nearly $16 trillion of the global economy by 2030. This phenomenon has been dubbed […]
Continue readingProfessional Photography’s Impact on Retail Displays
Retail displays have to serve a number of purposes. They have to grab the attention of passersby, sell a product and show what the item does. Hiring a professional photographer increases the chance you’ll capture the perfect shot that pulls in your target audience. Why Are Retail Displays of Vital Importance? In August, Global Newswire […]
Continue reading5 Benefits of Drone Video for Businesses [Infographic]
Drones were originally primarily built for military purposes, but these unmanned aerial vehicles or UAVs have become essential tools for many businesses across various industries. A multitude of businesses now consider drones an integral part of their marketing strategies. For example, instead of sending photos of a property their prospective clients are interested in, real […]
Continue reading24 Grungy Street Photo Examples for Inspiration
There are so many subgenres of photography, and today we’re taking a look at one that’s a little more gritty and dirty than most. We’re highlighting grungy street photo examples so you can get inspired to hit the streets and capture a dark or empty side of your city. Many of these photos show streets […]
Continue readingLighting’s Impact on All Industries
Lighting may be something you overlook and take for granted. However, as you’ll soon see, it can drastically affect productivity, safety and overall outcomes. Let’s look at how lighting affects five specific sectors. Then, we’ll address why adequate lighting is essential for all industries. Did you know that lighting played such a big impact in […]
Continue readingFilmmaking Cameras Accepted by Major Film Distribution Companies
The filmmaking world is a highly competitive industry. With so many individuals of varying levels of skills and experience it’s a struggle to get noticed and break into the scene. Having the best equipment and gear gives an advantage over a few, but these high-tech gadgets can only get you so far. Just about anyone […]
Continue readingInformation for The PhotoPlus Expo 2018
The PhotoPlus Expo is an annual conference and expo for professional photographers that has been taking place since 1983, and is the largest photography show in North America. The expo features over 100 educational seminars, Photo Walks and Master Classes, and more than 200 brands and exhibitors will be showcasing their new products for you […]
Continue readingFuji Neopan 100 Acros to be Discontinued in October 2018, Reports Say
For film photographers all over the world, this could be daunting news, but it may be time to say good-bye to another legendary film stock – Fuji’s Neopan 100 Acros. Fuji Neopan 100 Acros is an orthopanchromatic black and white film stock that features excellent processing characteristics, improved reciprocity characteristics, and outstanding sharpness. These features, […]
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