Marketing has changed since the rise of social media. One of the biggest changes is that almost every account seems to have a logo, brand, or local business being named and promoted. More and more people are turning to social media influencers to get their latest opinions and reviews on some of the most well-known products and brands.
Companies who have incorporated influencer marketing into their campaigns have seen a significant return on their investment. If you haven’t jumped on the influencer bandwagon, now is the time to do so. But how exactly can you start using influencers to promote and reach a larger audience? We’ll reveal how your business can sponsor influencers to increase sales, brand awareness, and more.
What is Influencer Marketing?
Influencer marketing is not a new concept, but many businesses are still hesitant or remain unaware of how powerful the right influencer can be to increase their brand awareness and reach. Influencer marketing involves using social media users with influence and reach, to help generate more awareness and interest around a business’s products or services. Influencers have been used to promote special offers, new product launches, and to offer positive reviews about the individual’s experience and opinion on the brand and their offerings.
These individuals have organically grown their own audience and can help businesses bring in more traffic and sales. Influencers can be found across many platforms for blogs and videos as well as Instagram, Facebook, and Twitter. These influencers use word-of-mouth promotion and content creation strategies to capture their audience’s attention and bring a focus to your brand, product, or service.
Businesses can take advantage of a variety of influencers from micro-influencers who may have a small but highly-engaged following, all the way up to influencers who are the celebrities of their platforms.
Blog influencers are similar to social media influencers except their following and fan-based is centered around their blog content. Blog influencers have a specific niche audience that can allow for businesses to attract people already interested in what they can provide.
Sponsor Influencers Who Will Succeed
The three key components of finding the best influencers to sponsor are reach, resonance, and relevance.
The influencer doesn’t need to have a substantial audience but they do need to have an engaged audience. You want to find an influencer that will post content centered around your blog or service that will actually be seen, not something that will disappear into the void.
How successful will the influencer’s content be in directing more traffic to your business? The influencer should be able to capture their audience’s attention in a creative post and guide them to your website or direct them to a link where they can learn more about the product they are promoting. A good influencer doesn’t even have to mention your product or service in their post – simply showing your product in the images they post should generate interest and get their audience asking questions about what they are wearing, drinking, or doing. This also feels more organic to the viewer.
How connected is the audience to the influencer? This relates back to engagement. If your influencer is just posting information about brands and products but is not able to answer simple questions or avoids responding to comments left on a post, there may be a disconnect between the audience and the influencer. You want to ensure the influencer is someone that not only you can trust to represent your brand and company appropriately, but one who their audience trust and turns to for answers. In a sense, the influencer should be looked at as a trusted expert to their fans or following.
Ways to Sponsor Influencers
When it comes to blogging influencers, you can reach out to the blog owner directly and work out an arrangement. This can be done with social media influencers as well, through direct messages or a business email.
Though there is often a financial agreement between the influencer and business, there are other options for businesses to know about. Ways that businesses can reward and sponsor influencers include:
- Financial compensation (almost always required)
- Discount codes
If you are looking for an easy way to find an influencer to collaborate with, an influencer platform is the best place to discover influencers quickly. Some of the top platforms to look into include . . .
Top Influencer Platforms
Each platform has its own set of requirements for joining. Some require the influencer to have a certain number of followers or fans, a specific engagement rank, posting frequency, and additional elements that businesses are looking for in a top influencer.
Influencer marketing is one of the best ways to reach new audiences and grow your brand. Finding the right influencer to sponsor you is crucial but doesn’t have to be complicated. Knowing how to sponsor these influencers can allow you to work with some of the best of the best on social media.