Marketing has changed since the rise of social media. One of the biggest changes is that almost every account seems to have a logo, brand, or local business being named and promoted. More and more people are tuning to social media influencers to get their latest opinions and reviews on some of the most well-known products and brands. Companies who have incorporated influencer marketing into the campaign have seen a significant return on their investment. If you haven’t jumped on the influencer bandwagon, now is the time to do so. But how exactly can you start using influencers to promote and reach a larger audience? We’ll reveal how your business can sponsor influencers to increase sales, brand awareness, and more.
What is Influencer Marketing?
Influencer marketing is not a new concept but many businesses are still hesitant or remain unaware of how powerful the right influencer can be to increase their brand awareness and reach. Influencer marketing is using social media marketers to help generate more awareness and interest around a business’s product or services. Influencers have been used to promote special offers, new product launches, and to offer positive reviews about the individual’s experience and opinion around a product or service.
These individuals have organically grown their own audience and can help businesses bring in more traffic and sales. Influencers can be found across many platforms for blogs and YouTube videos to Instagram, Facebook, and Triller. These influencers use word of mouth promotion and content creation strategies to capture their audience’s attention and bring a focus to your brand, product or service.
Businesses can take advantage of a variety of influencers from macro-influencer who may only have a modest number of followers, but whose followers are loyal and truly interested in what the influencers have to say. There are social media influencers as well who have devoted a great deal of time building up a fan base through authentic engagement and creative posting.
Blog influencers are similar to social media influencers except their following and fan-based is centered around their blog. Blog influencers have a specific niche audience that can allow businesses to attract people already interested in what they can provide.
How to Spot an Influencer.
The three key components of a successful influencer marketing are reach, resonance, and relevance.
The influencer doesn’t need to have a substantial audience but they do need to have an engaged audience. You want to find an influencer that will post content centered around your blog or service that will actually be seen.
How successful will the influencer’s content by directing more traffic to your business? The influencer should be able to capture their audience’s attention in a creative post and guide them to your website or direct them to a link where they can learn more about the product they are promoting. A good influencer doesn’t even have to mention your product or service in their post but simply showing your product in the images they post should generate interest and get their audience asking questions about what they are wearing, drinking, or doing.
How connected is the audience to the influencer? This relates back to engagement. If your influencer is just posting information about brands and products but is not able to answer simple questions or avoids responding to comments left on a post, the audience they have may not be as interested in what they share. You want to ensure the influencer is something that not only you can trust to represent your brand and company appropriately but one who their audience trust and turns to for answers. In a sense, the influencer should be looked at as a trusted expert to their fans or following.
Ways to Sponsor an Influencer
For blogging influencers, you can reach out to the blog owner and ask that they mention your brand or product in one of their posts. This can be done with social media influencers as well.
Though there is often a financial agreement between the influencer and business, there are other options for businesses to know. Ways that businesses can reward and sponsor influencers include:
- Discount codes
If you are looking for an easy way to find an influencer to collaborate with an influencer platform is the best place to discover influencers quickly. Some of the top platforms to look into include . . .
Top Influencer Platforms
Each platform has its own set of requirements for influencers to be accepted, Some require the influencer to have a certain number of followers or fans, a specific engagement rank, posting frequency and additional elements that business are looking for in a top influencer marketer.
Influencer marketing is one of the best ways to reach new audiences and grow your brand. Finding the right influencer is crucial but doesn’t have to be complicated. Knowing how to sponsor these influencers can allow you to work with some of the best influencers on social media.