Business tips for photographers, designers, entrepreneurs, and other creative professionals. Learn how to protect your brand, market your products and services, and grow your business.
We cover topics on promoting your work through social media, getting the right insurance for your business, finding the right people to work with, managing your digital assets, and much more.
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Like many other creative professionals, photographers often tend to be so focused on improving their craft that they neglect the business side of things. But even though it will initially require some extra time and effort, getting properly organized will help things run more smoothly and can even allow you to spend more time doing […]
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We live in a world filled with images, and there is little doubt that they have a big impact on how you see a product. Open any magazine and you’ll see how large the photographs of products are and how they fill the page. The internet is similar with big images of products almost everywhere. […]
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Ask the nearest person what they think of sales people and I’ll bet they respond with comments akin to “slimy” or “con-men”. Sales has a bad rep, but a business without sales ceases to be a business. So how does this relate to photography? Well, unless you’re a high-flying photographer to the rich and famous, […]
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Do you know what kind of reputation your business has online? Did you know that good or bad, you can absolutely shape that reputation? Social media and online engagement – like responding to online reviews – is a two-way conversation, even if it may not seem that way. Every time you post an image or […]
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Imagine a world where you could focus on the things you love and ignore the rest. Unfortunately, that world doesn’t exist. Many professional photographers – especially the freelancers among us – find themselves frazzled and overwhelmed by, well, the business side of their business. Hands up if you’re constantly working longer hours, forgetting important things, and […]
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A commercial photographer thrives with professionalism at the front of their mind when shooting for brochures, websites, advertisements, products and much more. When a business chooses to take advantage of a commercial photographer and their skills, the hired freelancer benefits from the flexibility of their schedule to show off the work in which they specialize. […]
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Photographers usually work freelance. As a result, it never hurts to have a continuing stream of clients for your business. If there’s one thing you can never get enough of, it’s more clients. That begs the question, how do you snag more of them? It all stars and ends with marketing. Far too many photographers […]
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Marketing a photography business is challenging. You are already busy with photography sessions, keeping in touch with clients, and anything else your life has to offer, do you really have time to market your business? Regardless of whether you have it or not, you need to market your photography business. It is the only way […]
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