Companies around the world are growing their brand through the internet. Search engines like Google, Yahoo, and Bing have hundreds of millions of searches on a daily basis. The internet has become one of the most accurate sources of information and a place that has connected companies around the globe together.
Being that the internet only contains web sites, a web design must follow all the standards required to impress web visitors and search engines. A quality website will always have a much better performance, however, creative media on a web design is known to attract web visitors to stay even longer on your page. Read below the 8 ways to productively use media on your website.
1. Video Background
A full-screen video background accompanied by a one-page website is very commonly seen in web design. Video backgrounds are known to increase visitor stay time and make the first time visitor understand what a website is about by their video playing. A video should tell a story on a website. Some videos may show a companies interaction with clients or a company at work. Smiling faces on a video background always produce a more positive atmosphere for viewers.
Quick Tip: Video backgrounds are known to increase overall size of a web page, thus, produce a longer load time which is not favorable for a visitor or a website owner. The trick to speeding up your website and having a video background is to decrease the total length of a the video and lower a video’s quality to ensure a much lower video size.
2. Click Audio
Quick Tip: Using this feature minimally and it will be much more valuable.
3. HD Imagery
An image speaks a thousand words, an honest phrase once said about imagery. Images such as banners and internal blog images will either make or break a web page. Using HD imagery that is brand related will lead to a better website visual appearance.
Quick Tip: Just like videos, HD images can be very heavy on a web page. Always compress your website images to achieve a faster web page load time.
4. Photoshop Creations
Photoshop is the best tool that can be used for image creations and image manipulations. There are many images available online with a fee and even free with a specific license that will describe the use of that image. However, the benefit of creating your own images is that your company is the only one using those images. You are the sole owner of your images, and those images will be even more accurate to your firm than an online creative commons or stock photo.
Quick Tip: Calculate web image size correctly. After obtaining the correct measurements. start designing in Photoshop with the accurate layout size needed.
5. Company Videos
Company videos will improve your business’ exposure online. Visitors and future clients will always want to know more about a company. Custom company videos will always be interesting for a future client to view. Create new videos every week or month to keep your visitors interested and updated with new events happening in your firm.
Quick Tip: Upload your videos on Youtube, Vimeo, and Daily Motion for SEO benefit and additional exposure. Then share those on social sites like your company’s Facebook Page or Twitter to further spread the video.
6. Brand Match
A brand identity should be very distinct. Fortune 100 companies are known for having solid brand images. In fact, most people will often remember these top companies by their logo and unique color. All images and media publicly displayed on a web page must always match a companies brand identity.
Quick Tip: Always display your brand logo on web videos and images. This can help when sharing on social media. Over time, your brand will become more recognizable based on people seeing the logo in various images/posts.
Quick Tip: GIF images also need compression. Decreasing the loop size and rescaling the GIF image ( as needed) is always a great practice.
Media is known to increase online web appeal as well as increase company visual appeal. Having the right images and videos representing your firm is a big step towards success. Use the 7 ways above and discover how you can productively use media on your website.
Special thanks to NTW Designs for this article! NTW is a web design firm known to specialize in web design, company research, and brand identity creation for companies of all sizes.